UNDER·STUDY
The Model What We Do The Playbook The Benchmark Insights Pricing About Apply
001Radical transparency

No upfront. We only earn when you earn.

Here is exactly how the money works — in plain terms, before you ever speak to us. There is no rate card, no retainer and no clever footnote. We take a share only of the revenue we create with you, you keep the majority, and you keep ownership of everything.

Where your money goesYou keep the majority
The majorityStays with you
A minorityOur share
We only take a minority share — and only of the new revenue we create with you. The split is fixed in writing before any work begins. Bar is illustrative of the principle, not a fixed rate.
002The performance model

Every term, in writing.

No upfront cost

No setup fee, no retainer, no invoice landing before a single pound comes in. The cost of starting sits with us. If you're a fit, we get to work — and the first thing you owe us is nothing.

Revenue share only

We take an agreed percentage of the new revenue we help create — memberships, products, sourced brand deals and the owned channels we build and run. We don't touch income that already existed before we started. The split is fixed in writing first.

You keep the majority

Our share is always a minority of the revenue we create. The larger part stays with you, every time. The model exists to put more in your pocket, not to quietly take it.

You keep ownership

Your audience, email list, community, products, brand and intellectual property are yours — built in your name, on your accounts. If we part ways, you keep all of it. We operate the business; you own it outright.

No lock-in

No long tie-in. You can end the arrangement with reasonable notice set out in the agreement. Because everything lives in your name, there is nothing to migrate and nothing to claw back.

NET30 terms

We reconcile against attributed revenue and invoice on NET30 — payment due within thirty days of the invoice date. Every figure comes from the same open dashboard you can see anytime, so there are no surprise charges.

The deal

We only earn
when you earn.

No upfront cost. No retainer. We take a share of the revenue we help you build — so our incentive is the same as yours from day one. We do the work. You follow the plan. We get paid when it pays off, and only then.

003What's the catch

The questions everyone asks first.

What's the catch — why no upfront cost? +
There's no catch. We take no upfront fee and no retainer because we only earn a share of the new revenue we help you build. If we don't create revenue, we don't get paid. That keeps our incentive identical to yours from day one — we win when you win, and only then.
How do you get paid? +
We take an agreed percentage of the revenue we help create — memberships, products, sourced brand deals and the owned channels we build and run. We do not take a cut of income that already existed before we started. The split is fixed in writing before any work begins.
Do I keep ownership of everything? +
Yes — completely. Your audience, email list, community, products, brand and intellectual property are yours and stay yours. We build assets in your name and on your accounts. If we ever part ways, you keep all of it. We operate the business; you own it.
Am I locked in? +
No. There is no long lock-in. You can end the arrangement with reasonable notice set out in the agreement. Because everything is built in your name and on your accounts, there is nothing to claw back and nothing to migrate away from us.
How much do I keep? +
You always keep the majority. Our share is a minority percentage of the new revenue we create, agreed in writing before we start. The point of the model is that the larger part of what we build stays with you.
What if it doesn't work? +
Then you have paid us nothing. With no upfront and no retainer, the financial risk of trying sits with us, not you. If the revenue doesn't materialise, there is no invoice. That is the whole reason the model is built on revenue share.
How is this different from a talent agency? +
A talent agency mostly chases brand deals and takes a commission. We operate the whole business behind your brand — owned audience, recurring revenue and brand deals — and we only earn on the revenue we create. You deal with us directly, not a rotating junior.
Will I get handed to a junior? +
No. You work directly with the operators running your account. There is no account-management layer between you and the people doing the work.
What's your track record? +
We're a young operation, and we won't dress that up: no wall of logos, no invented wins. What we can show you is the playbook — the exact model we run — and terms that put the risk on us, not you. Judge us on those. As real numbers are approved for publication, they'll be here.
What do you do day-to-day versus me? +
You stay the face — you perform, you create, you keep the relationship with your audience. We run the business behind it: building the owned channels, launching products and memberships, sourcing and fulfilling brand deals, and keeping every pound on one open dashboard.